Mobile Internet growing in popularity

As we knew, PC has become necessary equipment for all aspect of human living. Its technology had also been developing all the time. Recently, to compare with mobile phone, the evolution of communication on PC system has been developed. For example, Skype, it is software that people can make a telephone call on the internet. Moreover, there are some featured services such as instant message, sending a file, video conference. It is free of charge and in my case; it is good for international student to make a call home. For this reason, in the future, people would probably choose PC to communicate rather than mobile phone. However, mobile seems to become the important part to our daily life because nowadays mobile have many function to connect with the internet and so on.

According to report from www.telegraph.co.uk,Take-up of the mobile web is growing eight times fast than internet use on computers. Younger web users are also more likely to surf the net on their mobile phones than their computers, with a quarter of all mobile internet users aged between 15 and 24, compared to just 16 per cent of PC web users.

The most outstanding advantage for mobile is freedom. All trends agree that PC, wireless connection, and broadband Internet can be combined in a single mobile phone. Internet connectivity from mobile gives total mobility to consumers. This allows people to transfer files without having to be wired at home. Common internet services like Web surfing, e-mail, Intranet access, and many more can be done with faster speed as compared to dial-up. At the moment, user could actually connect your own mobile phone and use it just the way how a high speed internet connection works, however, not as fast as the land based high speed. While operator certainly still have a role to play by improve and provide the move for internet mobile.

Bring the Internet into your living room

Do you think your computer screen is too small to watch movie? Do you think YouTube-size clips do not display well on an HDTV? Though Internet video has come a long way in both picture and content quality, it is still mostly in the form of short, grainy. But with the Internet-TV, all the problems will be solved. Microsoft TV (IPTV), Msn TV and Apple TV are working on just that. With the new technology, customers can send and receive e-mail, download movie, surfing Internet through their TV set (Porges 2007). Internet-TV could gives you access to an easy-to-navigate world of entertainment such as rent HD movies, buy HD TV shows, watch your favourite channels and listen to your music. It is a low-cost alternative to a traditional computer connection to the Internet

Reference
Porges, S. (2007) ‘TheFuture of Web TV.’ PC Manazine 26, (24) 19-19

Watch the Apple TV 2 Intro, please chlick the link below

http://www.youtube.com/watch?v=WY-qBRdqaDk

The Coventry Student Experience

Viral Marketing and advertising

viral marketing and viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. take this video as the sample.



Even if the viral marketing and viral advertising could increase in brand awareness and achieve the marketing objectives but if consumers did not like the advertising it could be worst because company could not control the word-for-mouth. Moreover, WOM is the important communication tools if consumer like our product they would like to told their friend, so it would be an advantage to the company. However, if consumer did not like our product, it would be a disadvantage to the company and company could not control the message that consumer talk to consumer.