Sunday, 8 March 2009

Viral Marketing and advertising

viral marketing and viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. take this video as the sample.



Even if the viral marketing and viral advertising could increase in brand awareness and achieve the marketing objectives but if consumers did not like the advertising it could be worst because company could not control the word-for-mouth. Moreover, WOM is the important communication tools if consumer like our product they would like to told their friend, so it would be an advantage to the company. However, if consumer did not like our product, it would be a disadvantage to the company and company could not control the message that consumer talk to consumer.


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5 comments:

  1. Nicolas Stockbroeckx10 March 2009 at 14:53

    First of all, thank you e-marketing... without it i wouldn't have seen this commercial, which is indeed a good one. The question is, is it usefull for a Indian brand to have a Belgian student seeing a commercial about a product he even can't get.
    The effectiveness of e-marketing can be discussed, it's cheap but issn't always effective

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  2. Ekachai10 March 2009 at 14:58

    i have to agree with you. However, i think most of commercial in youtube would like their countries to see and will effect to there people. However, they also have other product that also can relate to other countries like car, mobile phone and so on that other countries also have it.

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  3. Sam10 March 2009 at 21:50

    Isn't that just one of the big advantages of the Internet? The fact that it enables globalisation? Off course, I agree with Nicholas stating that as a Belgian, knowledge about an Indian products is not always beneficial if you just can't buy it. But what about an Irish viewer who sees a UK product? It might be available at the shop in the street...

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  4. Anonymous14 March 2009 at 09:16

    Love the chewing gum ads..Will definitely buy one if available in my country. Great to have internet..any product can be seen all over the world.

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  5. Anonymous14 March 2009 at 09:23

    I do agree with Nicolas. But even if this product is not available in Belgium, at least you know the brand and if you happen to see one on the shelf, I guess you will definitely buy one. E-marketing is cheap and doesn't incur extra cost so that is the reason why e-marketing becomes more popular nowaday. Also if people keep loading this ads, I guess all Indian will also load one and buy the product. Don't you agree. It will have more impact with more viewers.

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